Rasa Kasperienė


The object of this publication is the social network Facebook groups identity. After research, it has been observed that the symbolic groups identity fragmentation represents political and ideological aspects. Socialism and its restoration became the ideological political basis uniting analysed groups members. The group’s members estimate the current Lithuanian political governance system considering the Soviet period ideology, but in the other hand identifying themselves as Lithuanians. It seems that analysed Facebook groups members has experienced identity stagnation and has not changed orientation together with new accepted country’s political ideology. The analysis showed that two “others” categories has emerged: Lithuanian governance, the political elite and compatriots that is not resists Lithuanian policy. In order to highlight the “others” the ruling elite of Lithuania is equated with Jews to split them from the entire nation and anti-resist Lithuanians is equated with lower mental level people. The current liberal democracy and the struggle against it become a grouping factor of analysed group members. A strong group identity maintained in virtual space is not supported in real space. The lack of physical contact between groups members makes it possible to assume that virtual community identity is maintained only in the virtual space.

KEY WORDS: identity, virtual space, Facebook groups, group identity.


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