MANAGING THE COMPETITIVENESS OF LIGHT INDUSTRY ENTERPRISES: THE CASE OF UKRAINE

Nataliya Tyukhtenko, Serhii Makarenko, Galina Savina, Nataliia Oliinyk, Yana Oleksenko, Serhii Rybachok

Abstract


To manage competitiveness, an objective assessment tool is required. An error in choosing a measurement method can lead to the adoption of erroneous management decisions. The purpose of the article is to assess the competitiveness of light industry enterprises in Ukraine, to identify factors ensuring their competitiveness, and to develop recommendations for determining the feasibility of investing in the procurement and implementation of modern innovative technologies. The article summarises the views of the scientific community on features of the development of industrial enterprises in current market conditions, and the need to attract modern innovative technologies as a component in increasing their competitiveness. In determining the level of competitiveness of enterprises, it has been suggested to take into account factors determining the level of information reliability and weapons. To evaluate the individual component competitiveness of the enterprise, it is proposed to calculate an integral assessment based on the use of taxonomic analysis. An analysis of the innovative activities of Ukrainian industrial enterprises has been carried out. A flow chart determining the feasibility of purchasing innovative specialised equipment has been developed; it will simultaneously maximise the likelihood of attracting investment capital, with the simultaneous establishment of business cooperation with state authorities and local government.

KEY WORDS: management, competitiveness index, integral indicator, labour resources, innovative technologies.

JEL CODES: M 11, M 12, M 13

DOI: http://dx.doi.org/10.15181/rfds.v30i1.2040


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