BUILDING AND SUSTAINING TRUST IN VIRTUAL TEAMS WITHIN ORGANIZATIONAL CONTEXT

Donata Benetytė, Gražina Jatuliavičienė

Abstract


Thearticle aims to show why and how trust and its components of are importantwithin organizational context. Trust in virtual teams is a rathernew and little studied field. Explicitunderstandings of what is a virtual team together with which dimensions definesuch team are provided. Afterwards, the article discuss what specificchallenges virtual teams face when attempting to establish trust between itsmembers providing knowledge on what actions and behaviors can build trust in avirtual team and overcome the challenges specific to virtual teams. Due tocertain virtual teams’ specifics (geographic dispersion, electronic dependence,dynamic structure and cultural diversity) trust in these teams is usually low. Basedon the empirical research results methods for building trust in the virtualteam are suggested.

KEY WORDS: trust,virtual team,trust building in a virtual team.

DOI: http://dx.doi.org/10.15181/rfds.v10i2.138


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